Class Case Studies - Music Videos

In Today's lesson we discussed the following;

What are the conventions of Music Video?

• Typically 3-4 mins long 
• Visuals reflect lyrics-usually  
• Some music videos are abstract/ others are conceptual 
• Music Videos typically focus on the "star","authorage (distinctive visual style e.g Lady Gaga and her wacky outfits), "artist" 
• Music Videos tend to have a lot of angles with different representation e.g. low angle = High status 
• Mise-en-scene varies depending on the music video genre; Sometimes they can be aspirational to the audience e.g. Chris Brown wearing the latest Jordans trainers and young youths wanting to be like him.
• Music video tend to have a lot of fast cutting which is sync to  the beat of the song.
• Lip Sync- Performance- Dancing 

 Examples;

Beyonce - Single Ladies 

• Camera pan through the video 
• Beyonce is framed center - She had all the screen time 
• Fades & Transitions - The lighting was used to portray the fades and transition.
• Mainly made up of wide shots 
• Mise-en-scene -Themed Costume-  all three women are dressed in black however the artist's (Beyonce) clothing is slightly different making her stand out more. Also she is wearing a gold glove which connotes the lyrics of the song as she repeatedly refers back to it by pointing at it.
• Lip Sync & Dancing

Ariana Grande ft Iggy Azeala - Problem 

• Various of shot angle and camera movements; a lot of close ups, bird's eye view
• Mise-en-scene- Themed 60's costumes i.e. classic white gloss knee high boots, big pony tail hair, Bikes etc. Two different persona's illustrated in the music video; Ariana- cute/ sexy & Iggy - fierce & sexy 
• Based in a studio 
• Male gazed-  Both artist featuring in the music video are dressed provocatively/ subtly sexualised.
• Target Audience- Young Females